Sarees with a Twist

The saree wars are quite a spectacle to behold in Chennai. It first began with the world's first reversible saree introduced by RmKV - there were billboards all over the city with the beautiful Jyotika wearing one and everyone said Wow - Wonder How That Works. One saree can be worn 4 different ways. Then people went to the store and said Pah Too Heavy for Madras Weather (ahem! are the same mamis wearing heavy Kanchivarams?).

Next Sri Kumaran Silks introduced the saree with a pocket! yes, a pocket!! For the busy woman who needs to put her cell phone/ keys/ wallet somewhere quickly. Now they show a pretty, slim girl wearing it - but what about the fat ones? Does it then become like jeans where the pocket slings to the back? Hmm...I wonder how you sit down with a cell phone sticking out of a - ahem - back pocket?
RmKV then introduced the 50,000 colors saree. And the same Jyotika - smiling and happy - and all Chennai was talking about whether she would wear it for her wedding to the actor, Surya. They also then introduced a saree which weighs only 800 grams (is that to remedy the heavy reversible?).


Now Sri Kumaran has come back with the denim saree! Aimed at the younger jeans-wearing crowd, the ad also states "also suitable for elders". If that doesn't sound terrible in itself, I just dont see the Madras Mamis wearing denim or one with a pocket.


Maybe RmKV has a better grip on the Mamis. Atleast the reversible, the 800 grams and the 50,000 colors sarees are worth considering. Wonder when Nalli is gonna join the fray? C'mon, Chennai needs you.